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grace; solitude; kindness


Based in Hong Kong, Innaya Jewelry is an all-in-one luxury fine jewelry brand;

that designs exclusive natural diamond and gemstone jewelry, sans the luxury price markup.

All our jewelry is crafted through handmade techniques to ensure perfection in design and quality. 

All our diamonds are 100% natural, conflict-free, of topmost VVS1-VS1 clarity,

G+ color and we use 18K (recycled) gold for all our jewelry.

Innaya Jewelry prides in its ability to provide clients with the opportunity to customize each and every element of their design. We also encourage our clients to give us their dream designs, which we lovingly bring to life.

We would like you to feel at home with Innaya, as we believe the journey should be as beautiful as the jewelry;

hence why we aim to provide our clients with a seamless jewelry shopping experience;

both on our online platform and in store.

Innaya Jewelry is proud to announce that it has gone international -

offering worldwide shipping and now accepting payments in 10 different currencies. 

the brand

our collections

pie cut diamond jewelry

At Innaya Jewelry, we specialize in pie cut diamond jewelry - our first collection when the brand was launched.

Innaya Jewelry was the first jewelry brand in Hong Kong to introduce this specialized craftmanship to the retail jewelry market.


Our natural, VVS1 clarity, G+ colour pie cut diamonds are carefully matched and polished

to shape together an illusion of a larger solitaire fancy cut diamond.

(i.e. emerald-cut diamond, pear-shape diamond, asshcer-cut diamond, star-shape diamond, round-cut diamond, heart-shape diamond)


Pie cut diamonds are priced at only 10% of solitaire diamond jewelry prices;

making them the perfect choice for engagement and wedding rings as well as anniversary gifts. 

The less is more concept of pie-cut diamond jewelry allows you to sparkle and shine without breaking the bank. 

fancy cocktail jewelry

Our second collection - the fancy cocktail jewelry pieces;

a collection of high-end, statement-making accessories that will add an edgy and sophisticated element to any ensemble.


Our wide range of exclusive designs play with shapes, colors, and geometrics to revolutionize your rings, earrings, bracelets and necklaces - all of which are crafted with quality materials and the utmost attention to detail.


We guarantee that each piece is uniquely crafted and that there is no other jewelry piece like this in Hong Kong or in the world.

With Innaya Jewelry, you can be sure you’re wearing something that is truly one of a kind.

second skin - everyday wear jewelry

A covid-19 pandemic baby - our second skin jewelry collection is the

perfect way to add a touch of sparkle to your everyday look.

This everyday wear jewelry collection features minimalistic, dainty designs that are crafted from natural vvs1 diamonds and 18k gold.


Designed specifically to cater to financial limitations posed by the covid-19 pandemic in Hong Kong and internationally,

our designer pieces were initially launched under the HK$2,000 bracket. The rising positive response led us to develop and grow this line further with higher-end designer pieces while maintaining a budget of jewelry finds under HK$8,500.

(Fine diamond jewellery in hong kong below HK$2,000 and HK$9,000 special of gifting on occasions)

These pieces are a great buy/investment for both beginner jewelry collectors as well as passionate jewelry collectors. 

These affordable dainty jewelry pieces are a balanced approach to begin your journey into the world of fine diamond jewelry. 

Whereas for collectors, these pieces easily merge/add onto your current collection, as an additional piece of glam to stack with your rings, earrings, bracelets or necklaces. 


This dainty fine jewelry collection makes for the perfect gift for small or big occasions and there's something for all ages and genders.

Our products comes with complimentary gift wrapping and same day local Hong Kong delivery or two working days international delivery for last-minute gift purchases.

bespoke/custom-made jewelry

You Dream It, We Make It. 
The World Is Your Canvas - So Don't Be Afraid To Explore With Innaya Jewelry.

Our passionate team of experienced artisan jewelry setters are dedicated to create one-of-a-kind masterpieces that are tailored to our clients' exact specifications. We strive to capture and preserve the story behind each piece, from the shape and setting of the diamonds to the precious metals used. Innaya Jewelry is dedicated to its commitment in excellence in helping you create the perfect piece of jewelry that will be cherished for years to come.

18-karat gold chains

Innaya Jewelry is one of Hong Kong's premier suppliers of 18-karat gold chains.

Our superior quality gold chains are sourced directly from the factory, ensuring that we provide only the finest quality of 18k gold.

Our gold chains are also highly durable, making them a great investment.


Whether you are looking for a great gift or a stylish accessory, Innaya Jewelry's 18k gold chains are fitting to all ages (hint: great for baby shower gifts) and genders (i.e. male, females, they, them).

wedding bands

Love is special and should be celebrated.

At Innaya Jewelry we understand how important it is to have the perfect forever piece that you can cherish for the rest of your life.

That's why we offer both in-stock classic and timeless wedding bands and

wedding bands customization service to tailor to couples with more modern and bold design preferences.

why innaya?

Innaya Jewelry by Himani Shah provides lifetime afters sales services, handmade jewelry, unique designs, custom jewelry service, inhouse diamond and jewelry manufacturing factory gives a price advantage and high quality control and also personalised jewelry purchasing experience.


buying diamond jewelry online can make you a little hesitant,
therefore we've addressed all your concerns below to ensure you peace of mind when you purchase from us.


Innaya Jewelry by Himani Shah is a brand that is operated under the parent company "Argo Diam Limited".


Established in 2006 and headquartered in Hong Kong, Argo Diam Limited is a diamond manufacturing and wholesaler trading company dealing in natural diamonds. Employing over 200 members of staff worldwide, Argo Diam Limited has multiple offices in Hong Kong SAR, Mainland China and India. Argo Diam Limited is also a proud founder member of the "Hong Kong Indian Diamond Association Limited" established in 2015.

If you would like to tour our office or visit our showroom to review our jewelry physically, you can visit us in our offices in Hong Kong SAR, Mainland China (Shanghai and Shenzhen) or India (Mumbai, Surat, Bhavnagar and Ahmedabad) - please e-mail us at to book an appointment.

If you would like to know more about Argo Diam Limited or require any legal documentation for proof of existence - please email us at

authenticity of our diamonds and jewelry

Argo Diam Limited has their own diamond manufacturing factory in Surat, where we cut and polish our own natural diamonds.

All our rough and polished diamond go through a thorough quality control to ensure:

Source of Diamonds: Conflict-Free

Type of Diamonds: Natural Diamonds

Clarity of Diamonds: VVS1-VS1

Color of Diamonds: G+

Cut, Polish and Symmetry of Diamonds: Excellent


If you would like a certificate of natural diamonds for your jewelry from trusted laboratories such as GIA, NGTC or IGI; we can most certainly provide this service to you, at an additional cost. Please mention it in notes at checkout, so we have the certificates ready for you with the jewelry.  

We only use 18K gold to set and manufacture all our jewelry; including the chains. 

If you would like a certificate of authenticity of gold used in the jewelry, we can most certainly provide this service to you, at an additional cost. Please mention it in notes at checkout, so we have the "Quality Mark Certificate" from The Hong Kong Jewellers' and Goldsmiths' Association ready for you with the jewelry.

delivery of your jewelry

We use trusted and safe jewelry transport providers such as:

Brinks, Malca-Amit, Ferrari, S.F. Express, Fedex and DHL

to ship your jewelry to your door-step at the soonest.

All our packages come with tracking to ensure transparency and giving you the opportunity to follow your jewelry on its way to you.


All our packages also come with insurance to ensure safety of the jewelry during transport.

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