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our story

is about a millennial wanting to

break norms, empower women and do something out of the box.

How many women have you seen in the diamond jewelry industry?

How many women have you heard say they bought their own diamonds? 

The unique pie-cut diamond was the creativity Himani Shah decided to launch her

first jewelry collection with into the Hong Kong retail diamond jewelry market under the brand name

"Innaya Jewelry".

Seeing the positive response to her designs and brand, she further expanded her jewelry collection by designing the cocktail wear jewelry - exclusive designs that plays with unusual combinations of diamonds and gemstones, weddings bands - helping lovers find the perfect forever ring and second skin jewelry - minimalistic designs for everyday wear at affordable prices. 






grace; solitude; kindness


Based in Hong Kong, Innaya Jewelry is an all-in-one luxury jewelry brand;

that designs exclusive natural diamond and gemstone jewelry, sans the luxury price markup.

All our jewelry is crafted through handmade techniques to ensure perfection in design and quality. 

All our diamonds are 100% natural, conflict-free, of topmost VVS1-VS1 clarity,

G+ color and we only use 18K gold for all our jewelry.

Innaya Jewelry prides in its ability to provide clients with the opportunity to customize each and every element of their design. We also encourage our clients to give us their dream designs, which we lovingly bring to life.

We would like you to feel at home with Innaya, as we believe the journey should be as beautiful as the jewelry;

hence why we aim to provide our clients with a seamless jewelry shopping experience;

both on our online platform and in store.

the brand

why innaya?



buying diamonds online can make you a little hesitant,

therefore we've addressed all your concerns below to ensure you peace of mind when you purchase from us.




Innaya Jewelry by Himani Shah is a brand that is operated under the parent company "Argo Diam Limited".


Established in 2006 and headquartered in Hong Kong, Argo Diam Limited is a diamond manufacturing and wholesaler trading company dealing in natural diamonds. Employing over 200 members of staff worldwide, Argo Diam Limited has multiple offices in Hong Kong SAR, Mainland China and India. Argo Diam Limited is also a proud founder member of the "Hong Kong Indian Diamond Association Limited" established in 2015.

If you would like to tour our office or visit our showroom to review our jewelry physically, you can visit us in our offices in Hong Kong SAR, Mainland China (Shanghai and Shenzhen) or India (Mumbai, Surat, Bhavnagar and Ahmedabad) - please e-mail us at to book an appointment.

If you would like to know more about Argo Diam Limited or require any legal documentation for proof of existence - please email us at

authenticity of our diamonds and jewelry

Argo Diam Limited has their own diamond manufacturing factory in Surat, where we cut and polish our own natural diamonds.

All our rough and polished diamond go through a thorough quality control to ensure:

Source of Diamonds: Conflict-Free

Type of Diamonds: Natural Diamonds

Clarity of Diamonds: VVS1-VS1

Color of Diamonds: G+

Cut, Polish and Symmetry of Diamonds: Excellent


If you would like a certificate of natural diamonds for your jewelry from trusted laboratories such as GIA, NGTC or IGI; we can most certainly provide this service to you, at an additional cost. Please mention it in notes at checkout, so we have the certificates ready for you with the jewelry.  

We only use 18K gold to set and manufacture all our jewelry; including the chains. 

If you would like a certificate of authenticity of gold used in the jewelry, we can most certainly provide this service to you, at an additional cost. Please mention it in notes at checkout, so we have the "Quality Mark Certificate" from The Hong Kong Jewellers' and Goldsmiths' Association ready for you with the jewelry.

delivery of your jewelry

We use trusted and safe jewelry transport providers such as:

Brinks, Malca-Amit, Ferrari, S.F. Express, Fedex and DHL

to ship your jewelry to your door-step at the soonest.

All our packages come with tracking to ensure transparency and giving you the opportunity to follow your jewelry on its way to you.


All our packages also come with insurance to ensure safety of the jewelry during transport.